AI Finder

Seller’s guide

Seller’s guide: how to prepare a listing

Buyers choose by photos, price and how much they can trust a listing. Here is what to do before publishing, after it and once the car is sold.

What to do before publishing

Photos that follow the platform rules Only real photos of this car, with no collage on the main photo and no third-party logos, phone numbers or links. The first photo is shown in search — choose the best one. Listing rules
VIN number If the number looks like a real VIN or chassis number, a “VIN” card will appear in the listing. Buyers can copy the VIN and check the car’s history on third-party services before they call.
Vehicle inspection Enter the license plate for the check: Autospot will verify it with pti.ge, and if the inspection is valid, a mark will appear on the listing. Buyers do not see the plate itself. Check inspection
Price and description Full price goes in the price field, with no words instead of numbers. Description of at least 100 characters: trim level, maintenance, known defects. “AI description” in the posting form will suggest a draft.
Replies in chat Buyers contact you in “Messages”. Reply the same day, and for times when you are busy, turn on the auto-reply to the first message — it’s free.
Promotion after publishing The promotion window opens right after publishing. You can also add a service later with the “Promote” button in your account. See promotion options

Photos and videos: rules and tips

  • Only real photos of the car for sale, no pictures from the internet
  • Main photo: the whole car, no collage — it appears in search results
  • No other sites’ logos, phone numbers, e-mail addresses or links on photos
  • Watermark no larger than a quarter of the frame, car clearly visible
  • At least 3 photos: the body from all sides, the interior, the dashboard
  • Video as a YouTube, Rutube or Vimeo link

The full requirements are in the listing rules. If a moderator finds a mistake, the listing is returned with the reason: fix it and publish again.

Pre-publishing checklist

What to fill inRequired?Why it matters
Main photoRequiredShown in search results
More photos, at least 3 in totalRecommendedBuyers see the body, interior and dashboard
Contact phoneRequiredPhone number in the phone field, not in the listing text
PriceRecommendedFull price in the price field — the listing is easier to compare with similar ones
Description of 100+ charactersRecommendedTrim, maintenance, known issues
VIN numberRecommendedA “VIN” card will appear in the listing
License plate for the inspection checkRecommendedWith a valid inspection — a mark on the listing

These points are repeated in the “Listing quality” checklist in the posting form: it shows what is missing before you publish.

After publishing

  1. Turn on promotion“Hot offers”, Premium, “Turbo pack”, “Boost to TOP” or “Urgent”: in the window after publishing or with the “Promote” button in My account.
  2. Reply in chatNew messages are in the “Messages” section. A free auto-reply to the first message is turned on in your account, under “Auto-reply”.
  3. Keep an eye on statisticsImpressions, views, favourites and phone reveals for the listing. If views are low, check the main photo and the price.
  4. Keep an eye on the publishing termAuto-renewal is switched on when you post: when the term ends, the listing renews automatically. If you turned it off, the listing is unpublished; you can publish it again from your account.
  5. Remove the listing after the saleClick “Remove from publication” and choose “I sold it”: the listing moves to the “Sold” tab, and your conversations are kept.

Seller questions

Why was my listing rejected?

The moderator writes the reason next to the listing in your account. Fix the mistake and publish the listing again.

Can I put a phone number or link in the description?

No, the rules prohibit this. Your phone number goes in a separate field, and buyers message you in chat.

Can I fill in a listing faster?

Yes. “Fill in from photos” suggests the make, model, body type and color from photos of the car. Check the fields before publishing.

Can I post the same car again so it ranks higher?

No, the rules prohibit reposting. To move your listing higher, use “Boost to TOP” — the posting date does not change.

Can I write “Urgent!!!” in the title?

No, the rules prohibit such words in the title. Use the “Urgent” service instead: a red label on the card and in the listing.

Does promotion guarantee a sale?

No. Promotion shows the listing in additional places and highlights it. Whether it sells depends on the car, the price and demand.

Prepare your listing with this guide

Publishing a car is free. If anything is unclear, contact support.

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