iSeeCars tadqiqotlari avtomobilning rangi va uning qiymati o'rtasida to'g'ridan-to'g'ri bog'liqlik borligini ko'rsatadi. Bu shuni anglatadiki, agar siz mashinani sotib olsangiz va uni bir necha yil ichida sotmoqchi bo'lsangiz, uning rangiga e'tibor berish oqilona bo'ladi.
Tadqiqot davomida AQShda 2021 yil avgustdan 2022 yil maygacha bo'lgan davrda amalga oshirilgan 2019 yilgi modelda ishlatilgan avtomobillarni sotish bo'yicha uch yillik 650 000 ta bitim tahlil qilindi. Umumiy prognozlardan tashqari, ma'lumotlar muayyan avtomobil segmentlari bo'yicha bo'linadi.
Savdo ko'rsatkichlari sotuvlar boshlangan paytda tavsiya etilgan chakana narxlar bilan taqqoslangan va inflyatsiyani hisobga olgan holda tuzatilgan. Bu esa "foydalanilgan avtomobil" xaridorlarining turli guruhlari uchun yoqimli ranglarni aniqlashga imkon berdi. Ba'zi ranglar boshqa ranglarga qaraganda, ishlatilgan avtomobillar bozorida ko'proq tushadi.
Tahlil qilingan avtomobillarning o'rtacha eskirish darajasi 15 foizni tashkil etadi, ammo sariq rangdagi avtomobillar uchun bu ko'rsatkich atigi 4,5 foizni tashkil etadi, ikkinchi o'rinda turgan apelsin rangli avtomobillar uchun bu ko'rsatkich 10,7 foizni tashkil etadi, uchinchi o'rinda turgan to'q sariq rangli avtomobillar uchun esa 13,9 foizni tashkil etadi. Ushbu yorqin ranglar odatda ishlatilgan avtomobillar bozorida boshqa ranglarga qaraganda yuqori qiymatga ega, chunki ular kam.
Sariq rang eng kam qo'llaniladigan ranglardan biri bo'lib, odatda sport avtomobillari kabi kichik seriyali modellar uchun ishlatiladi, bu esa o'z qiymatini nisbatan yaxshi saqlashi mumkin. Biroq, eng mashhur bo'lgan ranglar ham ishlatilgan avtomobillar qiymatiga katta ta'sir ko'rsatadi. Oq rang - 15,5% - o'rtacha darajadan 0,5% past, undan keyin qora - 16,1%, keyin oltin (16,7%) va jigarrang (17,8%).
Oq va qora ranglar eng keng tarqalgan bo'lib, bu esa bunday avtomobillar ikkilamchi bozorda ajralib turmasligini anglatadi. Aksincha, oltin va jigarrang ranglar kam uchraydigan va xaridorlar uchun yoqimsiz bo'lgan ranglardir. "iSeeCars"ning yangi ma'lumotlari o'tgan yilgi ma'lumotlardan farq qilmaydi. Biroq, bu "umumiy" prognozlar bo'lib, segmentlar bo'yicha aniq farqlar yanada qiziqarli. Furgonlar uch yil ichida o'rtacha 11,7% eskirish bilan bu tendentsiyaga qarshi turadi. Bu shuni anglatadiki, sariq rang arzonlashmagan (o'rniga, natija yomonroq - 14,6%), bej rang esa sotuvlar boshlanganda ishlab chiqaruvchi tomonidan taklif qilingan chakana narxdan 4,8% ga arzonlashdi.
Shakar rang o'z o'rnini saqlab qoldi. Shuningdek, kulrang va ko'k ranglar ham ro'yxatda yuqori o'rin egalladi. Eng yomon ko'rsatkich esa, sariq bilan bir xil bo'lgan yashil rangda - 14,6 foiz. Qizig'i shundaki, sariq krossoverlar salbiy amortizatsiya koeffitsiyentiga ega, ya'ni ularning narxi yillar davomida oshdi (2,7%).
Biroq, ushbu segmentdagi o'rtacha past narx o'zining eng yuqori darajasiga - 16,6 foizga yaqinlashdi. Bundan ham yomoni shundaki, minivanning narxi uch yil ichida 18,4 foizga pasaygan. Bu degani, siz hech qachon qora yoki qizil minivan yoki jigarrang krossover sotib olmasligingiz kerak. Hech bo'lmaganda, AQShda ular uch yil ichida o'z qiymatining beshdan bir qismini yo'qotdi.
Kupeda narxlarning eng kam pasayishi - 8,5% bo'lgan, ammo bu segmentda ranglar taqsimoti ajablanarli: apelsin (5,6%) va to'q sariq (5,7%) eng kam, oq (10,3%) va qora (9,2%) esa eng ko'p. Biroq, sariq rang bu turdagi avtomobillarning umumiy tavsifi tufayli hech qachon "o'tib ketmaydi" va o'rtacha narx atrofida to'g'ri joylashgan.
Qizig'i shundaki, ikkilamchi bozorda kabrioletlar ushbu segmentdagi aksariyat avtomobillarga qaraganda biroz tezroq - uch yil ichida 15,8% kamayadi. Ushbu turdagi kuzovning eskirishi deyarli rangga bog'liq emas, sariq va qora ranglar bu ko'rsatkich bo'yicha 11,2% va 17,3% ni tashkil qiladi. Biroq, o'rtacha eskirish darajasidan juda kam farq qiladi. Bu sedanlar uchun ham xuddi shunday, ammo ularning umumiy eskirishi boshqalarga qaraganda biroz kamroq - atigi 14 foiz.
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